Newsletter #3 

It's time for my third newsletter. As always, I would like to thank you, our customers, for your positive response to my previous newsletters. I have spoken to many of you myself and I appreciate every call.

In the previous letter I stated that our products contain small amounts of yeast. That is correct. However our lavash crackers do not contain any yeast at all, as some of you mentioned.We have added a fully Organic Whole Wheat pita and most of the stores carry it. Just look for the green label. Furthermore, we will be introducing a new low fat, tasty breakfast item sometimes in November.

In this letter I want to talk about flax seeds. We use flax seeds in many of our products starting with the flax pita, Multi Grain pita, Breakfast Muesli and of course the flax and spelt lavash (cracker). In each variety we use large amounts of these wonderful seeds. Researchers are finding positive effects of flax seed on the human body. Studies (conducted at Duke University) show that flax seed slows the growth of prostate tumors, Breast cancer and lowers cholesterol levels. Flax seed contains 40% oil, which has the highest Omega -3 content, 26% dietary fiber, 22% protein (a very good source of complete protein) and 4% minerals such as potassium (a higher concentration than bananas have). The seeds also have a high concentration of Omega-3 fatty acids which are the parent compound of alpha linolenic acid (ALA). Omega 3 is essential to our diets because the human body cannot synthesize it from other foods. This compound is an important factor in fighting diseases such as arrhythmia to arteriosclerosis to reducing the risks of strokes and other cardiovascular diseases. As always it is important to us that we provide our customers with the most nutritional ingredients in all of our baked goods.

My father wisely says, "We are what we eat". Our bodies are the carrier of our souls during this lifetime. We therefore must provide it with the best possible fuel. Thank you again for using our products and for calling us at the bakery. We appreciate your business and enthusiasm for our products. In light of the recent tragic events in the United States and the world, I would like to end this letter by wishing you all peace, goodwill, good health and a long life.

Sincerely,
Alon